FANTACY Gold
BOX DESIGN
Project Paradigm:
Create a packaging box design that conveys the premium quality of the Fantasy brand while standing out in the agro-product market. The project aimed to merge aesthetics with functionality, ensuring the design aligns with the company’s branding and effectively communicates the product’s high value.
Design Concept:
The packaging box is designed to exude elegance and premium quality, reflecting the high standards of the Fantasy brand. Crafted with a golden base, the design complements and contrasts the green logo of the company, creating a harmonious yet striking visual impact. The golden hues not only stand out as a sophisticated choice for an agro product but also emphasize the exclusivity and premium nature of the product.
Printing Suggestions:
Metallic Print
The design incorporates gradients of golden hues strategically placed across the box, delivering an opulent and high-end look. Metallic printing enhances these golden gradients by adding a reflective sheen that catches light beautifully, making the box visually striking from every angle. This choice reinforces the premium appeal of the product while aligning with the luxurious image of the Fantasy brand. Metallic printing also ensures durability and vibrancy, maintaining the design’s impact over time.
Drip-Off Effect
The packaging design utilizes the drip-off printing technique to add depth and texture. Beyond the gradients, the box features intricate patterns, textured lines, and bold fonts for headings and titles, which are further accentuated by the drip-off effect. This technique creates a subtle contrast between matte and glossy finishes, drawing attention to key elements of the design. The textured areas invite touch, providing a tactile dimension that enhances user interaction and reinforces the perception of quality.